ABOUT LAVONELLE
A beauty house that chooses carefully and explains clearly.
Lavonelle brings distinctive beauty brands together in one curated house. We select each one with purpose, explain clearly what it does, and deliver it to your door.
4
Hair care
Home & salon
Dubai
OUR STORY
Beauty, made clearer.
Choosing hair care can feel overwhelming — too many bottles, too many promises. Lavonelle began with a simple idea: bring together a small number of distinctive brands, and explain each one clearly.
We begin with hair care and four specialist brands. More categories will follow, chosen the same way.
HOW WE CHOOSE
Every product earns its place.
We select brands with purpose. If one brand already does the job, we don't need a second.
What we look for
Brands that do one thing clearly and do it well. Honest instructions, sensible sizes, and a clear answer to who each product is for — and who it isn't.
THE BRANDS WE CARRY
Four specialists. One clear edit.
Cab's
Argan oil through the whole routine.
KreAteme+
Keratin care in generous formats.
Aurané
Scalp care, keratin and restorative treatments.
Hairplexx
Styling, texture and volume.
WHAT WE STAND BY
Five things we won't trade.
Quality
Formulas chosen for what they do.
Curation
If one brand already does the job, we don't need a second.
Elegance
Restraint in the work, not decoration.
Discovery
We introduce. We don't shout.
Trust
We say who a product is not for.